@article{49269,
      url = {http://tind.wipo.int/record/49269},
      title = {Golden rules for licensing success.},
      abstract = {Price negotiations, relationship building and contractual  discussions all help to complicate licensing. So much so  that some of the fundamentals can get missed, says Guy  Oliver of Innography.   To suggest the process of licensing  a product is complicated is a significant understatement.  Licensing professionals know that inherently; though it  might not be commonly understood more widely within the  business. Unfortunately, as a result, the processes most  organisations follow when licensing their tends to be less  than optimal.},
      recid = {49269},
      pages = {GB 139 July 2010 ;},
}