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BP buys 'oil spill' as internet search term.
2010
GB 139
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Details
Title
BP buys 'oil spill' as internet search term.
Item Type
Journal article
Description
GB 139 June 2010 ; [28] cm
ISSN
2044-7175
Alternate Call Number
GB 139
Summary
Embattled oil company BP has been using sponsored search terms in internet search engines to stem the flow of bad publicity following the recent oil spill disaster in the Gulf of Mexico.
Series
Intellectual Property Magazine
Published
London, England: Informa, U.K. 2010.
Language
English
Record Appears in
General collection
Browse Subjects
Intellectual property.
Copyright.
Search engines.
Internet
Law and legislation.
Patents.
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