TY - BOOK N2 - Embattled oil company BP has been using sponsored search terms in internet search engines to stem the flow of bad publicity following the recent oil spill disaster in the Gulf of Mexico. AB - Embattled oil company BP has been using sponsored search terms in internet search engines to stem the flow of bad publicity following the recent oil spill disaster in the Gulf of Mexico. T1 - BP buys 'oil spill' as internet search term. LA - eng ID - 49260 KW - Intellectual property. KW - Copyright. KW - Search engines. KW - Internet KW - Patents. SN - 2044-7175 TI - BP buys 'oil spill' as internet search term. ER -