@article{49260, url = {http://tind.wipo.int/record/49260}, title = {BP buys 'oil spill' as internet search term.}, abstract = {Embattled oil company BP has been using sponsored search terms in internet search engines to stem the flow of bad publicity following the recent oil spill disaster in the Gulf of Mexico.}, recid = {49260}, pages = {GB 139 June 2010 ;}, }