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000049244 022__ $$a2044-7175
000049244 035__ $$a(OCoLC)1427546261
000049244 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000049244 041__ $$aeng
000049244 043__ $$ae-uk---
000049244 084__ $$aGB 139
000049244 24500 $$aBrand loyalty takes a battering in the recession.
000049244 264_1 $$aLondon, England:$$bInforma, U.K.$$c2010.
000049244 300__ $$aGB 139 June 2010 ;$$c[28] cm
000049244 336__ $$atext$$2rdacontent
000049244 337__ $$acomputer$$2rdamedia
000049244 338__ $$aonline resource$$bcr$$2rdacarrier
000049244 520__ $$aThe recent economic downturn was even stronger than the very real attachment that consumers feel for their favourite personal care brand. Around half of US consumers said that they bought the personal care brand that they wanted most in the year to the end of March 2010, compared with well over 60% for the same period two years early.
000049244 650_0 $$aIntellectual property.
000049244 650_0 $$aTrademarks.
000049244 650_0 $$aBrand names.
000049244 650_0 $$aPatents.
000049244 7001_ $$aWalkley, Sarah,$$eauthor.
000049244 903__ $$aIntellectual Property Magazine
000049244 904__ $$aJournal article
000049244 942__ $$cART$$jGB 139 June 2010$$2ddc
000049244 980__ $$aBIB
000049244 999__ $$c28508$$d28508