TY  - BOOK
N2  - The recent economic downturn was even stronger than the very real attachment that consumers feel for their favourite personal care brand. Around half of US consumers said that they bought the personal care brand that they wanted most in the year to the end of March 2010, compared with well over 60% for the same period two years early.
AB  - The recent economic downturn was even stronger than the very real attachment that consumers feel for their favourite personal care brand. Around half of US consumers said that they bought the personal care brand that they wanted most in the year to the end of March 2010, compared with well over 60% for the same period two years early.
T1  - Brand loyalty takes a battering in the recession.
AU  - Walkley, Sarah,
LA  - eng
ID  - 49244
KW  - Intellectual property.
KW  - Trademarks.
KW  - Brand names.
KW  - Patents.
SN  - 2044-7175
TI  - Brand loyalty takes a battering in the recession.
ER  -