@article{49244,
      author = {Walkley, Sarah,},
      url = {http://tind.wipo.int/record/49244},
      title = {Brand loyalty takes a battering in the recession.},
      abstract = {The recent economic downturn was even stronger than the  very real attachment that consumers feel for their  favourite personal care brand. Around half of US consumers  said that they bought the personal care brand that they  wanted most in the year to the end of March 2010, compared  with well over 60% for the same period two years early.},
      recid = {49244},
      pages = {GB 139 June 2010 ;},
}