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000049232 022__ $$a2044-7175
000049232 035__ $$a(OCoLC)1427545745
000049232 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000049232 041__ $$aeng
000049232 043__ $$ae-uk---
000049232 084__ $$aGB 139
000049232 24500 $$aComparing Compensation.
000049232 264_1 $$aLondon, England:$$bInforma, U.K.$$c2010.
000049232 300__ $$aGB 139 June 2010 ;$$c[28] cm
000049232 336__ $$atext$$2rdacontent
000049232 337__ $$acomputer$$2rdamedia
000049232 338__ $$aonline resource$$bcr$$2rdacarrier
000049232 520__ $$aAndrew Wynn and Danny Ryan of LECG explores the benefits of damages versus account of profits Intellectual property assets provide protection from the impact of competition. Depending on the type of asset it can provide either the ability to differentiate the company's products from its competitors, cost savings that are not available to competitors, or both. When companies invest in IP assets they are seeking to benefit from these advantages. Ultimately they are seeking an incremental improvement in profitability. The project appraisal methods that companies use to assess their investments reflect this by being incremental. For example, net present value calculations involve the future incremental cash flows of a project (for example, an investment in new technology) rather than accounting measures of profits.
000049232 650_0 $$aIntellectual property.
000049232 650_0 $$aCompetition law.
000049232 650_0 $$aPatents.
000049232 7001_ $$aWynn, Andrew,$$eauthor.
000049232 7001_ $$aRyan, Danny,$$eauthor.
000049232 903__ $$aIntellectual Property Magazine
000049232 942__ $$cART$$jGB 139 June 2010$$2ddc
000049232 980__ $$aBIB
000049232 999__ $$c28508$$d28508