@article{49232,
      author = {Wynn, Andrew, and Ryan, Danny,},
      url = {http://tind.wipo.int/record/49232},
      title = {Comparing Compensation.},
      abstract = {Andrew Wynn and Danny Ryan of LECG explores the benefits  of damages versus account of profits Intellectual property  assets provide protection from the impact of competition.  Depending on the type of asset it can provide either the  ability to differentiate the company's products from its  competitors, cost savings that are not available to  competitors, or both. When companies invest in IP assets  they are seeking to benefit from these advantages.  Ultimately they are seeking an incremental improvement in  profitability. The project appraisal methods that companies  use to assess their investments reflect this by being  incremental. For example, net present value calculations  involve the future incremental cash flows of a project (for  example, an investment in new technology) rather than  accounting measures of profits.},
      recid = {49232},
      pages = {GB 139 June 2010 ;},
}