The Google effect: what next?

The Google effect: what next?

Journal article

GB 139 June 2010 ; [28] cm

2044-7175

GB 139

James Martin of Field Fisher Waterhouse sets out practical advice for keyword service providers, advertisers and trademark proprietors as a result of the Google France ruling After the fanfare of publicity has died down following the ruling by the Court of Justice of the European Union ("CJEU") on 23 March 2010 in the combined Google France SARL and Google Inc. cases (C-236/08 to 238/08) against Louis Vuitton Malletier SA and others, many issues still remain uncertain and the approach that the CJEU has taken risks inconsistent outcomes in different Member States which will only become apparent on a case-by-case basis.

London, England: Informa, U.K. 2010.

eng