@article{49229,
      author = {Martin, James,},
      url = {http://tind.wipo.int/record/49229},
      title = {The Google effect: what next?},
      abstract = {James Martin of Field Fisher Waterhouse sets out practical  advice for keyword service providers, advertisers and  trademark proprietors as a result of the Google France  ruling   After the fanfare of publicity has died down  following the ruling by the Court of Justice of the  European Union ("CJEU") on 23 March 2010 in the combined  Google France SARL and Google Inc. cases (C-236/08 to  238/08) against Louis Vuitton Malletier SA and others, many  issues still remain uncertain and the approach that the  CJEU has taken risks inconsistent outcomes in different  Member States which will only become apparent on a  case-by-case basis.},
      recid = {49229},
      pages = {GB 139 June 2010 ;},
}