@article{49227,
      recid = {49227},
      author = {Casagrande, Thomas, and Van Slyke, Paul,},
      title = {US Second Circuit Limits Brand Owners' Ability to Stop  Counterfeiting on eBay.},
      pages = {GB 139 June 2010 ;},
      abstract = {Thomas Casagrande & Paul Van Slyke review the landmark  Tiffany v eBay case and its implications for online sales  of counterfeit goods.   On April 1, 2010, a federal appeals  court in New York issued a ruling that limits brand owners'  ability to stop counterfeiting on the eBay auction website.  In a case brought by the well-known luxury jeweler Tiffany  & Co. against eBay, the court rejected Tiffany's claim that  the law requires eBay to search out and remove the listing  and sale of all counterfeit Tiffany goods on eBay. The  court held that eBay's generalised knowledge that many  Tiffany goods for sale on eBay are counterfeit created no  liability for failing to undertake efforts to identify and  exclude all listing and sale of counterfeit Tiffany goods.  The court also rejected Tiffany's attempt to force eBay to  stop its search engine advertising - triggered by the  Tiffany trademark - of the availability of Tiffany goods on  eBay.},
      url = {http://tind.wipo.int/record/49227},
}