000049226 000__ 01965cam\a22003495i\4500 000049226 001__ 49226 000049226 003__ SzGeWIPO 000049226 005__ 20240708162303.0 000049226 006__ m eo d 000049226 007__ cr bn |||m|||a 000049226 008__ 240321s2010\\\\enk\\\\\\\\\\u000\0\eng\d 000049226 022__ $$a2044-7175 000049226 035__ $$a(OCoLC)1427545744 000049226 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000049226 041__ $$aeng 000049226 043__ $$ae-uk--- 000049226 084__ $$aGB 139 000049226 24500 $$aGrowing value and shrinking budget? 000049226 264_1 $$aLondon, England:$$bInforma, U.K.$$c2010. 000049226 300__ $$aGB 139 June 2010 ;$$c[28] cm 000049226 336__ $$atext$$2rdacontent 000049226 337__ $$acomputer$$2rdamedia 000049226 338__ $$aonline resource$$bcr$$2rdacarrier 000049226 520__ $$aBudgets have been slashed and IP departments are under increased scrutiny. But you don't have to sacrifice your trademark rights in order to cut costs, says CPA Global's Worldwide Director of Trademarks Brigitta Best We operate in an industry that exists to protect and drive innovation; isn't it about time we translated that same thirst for modernisation into the IP sector's own systems and processes? Despite shifts in attitudes to trademark value and improvements in the technology with which both companies and their law firms manage rights, the fundamental infrastructure that exists to register, renew and enforce trademarks on a global scale is essentially unchanged. Even when frustrated by how cumbersome or inefficient a process it is, companies have been generally powerless to do much to change it. Constrained by time and lack of resources, corporate IP managers often feel that they have no choice but to follow the same old trademark practices for fear of exposing their valuable rights to greater risk. 000049226 650_0 $$aIntellectual property. 000049226 650_0 $$aTrademarks. 000049226 650_0 $$aTechnological innovation. 000049226 650_0 $$aPatents. 000049226 903__ $$aIntellectual Property Magazine 000049226 904__ $$aJournal article 000049226 942__ $$cART$$jGB 139 June 2010$$2ddc 000049226 980__ $$aBIB 000049226 999__ $$c28508$$d28508