000049137 000__ 02286cam\a22003975i\4500 000049137 001__ 49137 000049137 003__ SzGeWIPO 000049137 005__ 20240708150418.0 000049137 006__ m eo d 000049137 007__ cr bn |||m|||a 000049137 008__ 240321s2024\\\\enk\\\\\o\\\\\000\0\eng\d 000049137 0247_ $$a10.1093/grurint/ikad117$$2doi 000049137 035__ $$a(OCoLC)1427546072 000049137 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000049137 041__ $$aeng 000049137 24500 $$aTobacco Company is Prohibited from Sponsoring the Festival and Promoting its Products in Connection with it. 000049137 264_1 $$a[Oxford, England] :$$bOxford University Press (OUP),$$c2024. 000049137 300__ $$a1 online resource (pages 65–68) 000049137 336__ $$atext$$2rdacontent 000049137 337__ $$acomputer$$2rdamedia 000049137 338__ $$aonline resource$$bcr$$2rdacarrier 000049137 4901_ $$aGRUR International,$$x2632-8550 ;$$v73, 1, 2024 000049137 520__ $$aDirective 2003/33/EC, Art. 2 (b) and (c); Marketing Act, Sec. 23; Tobacco and Similar Products Act, Sec. 3(8), Sec. 9, Sec. 11(2) ‒ JTI Sweden AB v Konsumentombudsmannen (Consumer Ombudsman) Headnotes by the Editorial Office 1. Section 9 of the Tobacco and Similar Products Act, implementing Art. 2(c) Directive 2003/33/EC, lays down that manufacturers, wholesalers and importers may not sponsor national events or activities to which the public has access if the sponsorship promotes, inter alia, tobacco products. 2. The decisive factor in the current and previous wording of the sponsorship ban is, in accordance with the definition in the legislation, whether any form of private or public contribution has been made with the aim or the direct or indirect effect of promoting tobacco products. 3. A tobacco producer’s payments to a festival organiser constitute unfair marketing practices that must be prohibited under Sec. 23 of the Marketing Act. 000049137 542__ $$fhttps://academic.oup.com/grurint/article/72/3/231/6998505 000049137 588__ $$aCrossref 000049137 590__ $$aPublished online: 11-Dec-23 000049137 650_0 $$aIntellectual property. 000049137 650_0 $$aIndustrial property. 000049137 650_0 $$aCommercial law. 000049137 650_0 $$aMarketing. 000049137 650_0 $$aPatents. 000049137 7731_ $$tGRUR International$$wGRUR 000049137 830_0 $$aGRUR International ;$$v73, 1, 2024,$$x2632-8550. 000049137 85641 $$uhttps://doi.org/10.1093/grurint/ikad117$$yonline version 000049137 904__ $$aJournal article 000049137 980__ $$aGRUR