@article{49137,
      recid = {49137},
      title = {Tobacco Company is Prohibited from Sponsoring the Festival  and Promoting its Products in Connection with it.},
      pages = {1 online resource (pages 65–68)},
      abstract = {Directive 2003/33/EC, Art. 2 (b) and (c); Marketing Act,  Sec. 23; Tobacco and Similar Products Act, Sec. 3(8), Sec.  9, Sec. 11(2) ‒ JTI Sweden AB v Konsumentombudsmannen  (Consumer Ombudsman)  Headnotes by the Editorial Office 1.  Section 9 of the Tobacco and Similar Products Act,  implementing Art. 2(c) Directive 2003/33/EC, lays down that  manufacturers, wholesalers and importers may not sponsor  national events or activities to which the public has  access if the sponsorship promotes, inter alia, tobacco  products.  2. The decisive factor in the current and  previous wording of the sponsorship ban is, in accordance  with the definition in the legislation, whether any form of  private or public contribution has been made with the aim  or the direct or indirect effect of promoting tobacco  products.  3. A tobacco producer’s payments to a festival  organiser constitute unfair marketing practices that must  be prohibited under Sec. 23 of the Marketing Act.},
      url = {http://tind.wipo.int/record/49137},
      doi = {https://doi.org/10.1093/grurint/ikad117},
}