000049126 000__ 02473cam\a22003855i\4500 000049126 001__ 49126 000049126 003__ SzGeWIPO 000049126 005__ 20240322214816.0 000049126 006__ m eo d 000049126 007__ cr bn |||m|||a 000049126 008__ 240321s2023\\\\enk\\\\\o\\\\\000\0\eng\d 000049126 0247_ $$a10.1093/grurint/ikad096$$2doi 000049126 035__ $$a(OCoLC)1427545478 000049126 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000049126 041__ $$aeng 000049126 24500 $$aExclusion of a Liability of a Business Owner for Competitive Acts of Third Parties. 000049126 264_1 $$a[Oxford, England] :$$bOxford University Press (OUP),$$c2023 000049126 300__ $$a1 online resource (pages 1177–1181) 000049126 336__ $$atext$$2rdacontent 000049126 337__ $$acomputer$$2rdamedia 000049126 338__ $$aonline resource$$bcr$$2rdacarrier 000049126 4901_ $$aGRUR International,$$x2632-8550 ;$$v72, 12, 2023 000049126 520__ $$aAct against Unfair Competition, Sec. 8(2) ‒ Haftung für Affiliates [Liability for Affiliates] Official headnotes (translated from the German by David Wright) a) The intrinsic reason for attributing the business activity of the agent pursuant to Sec. 8(2) Act against Unfair Competition lies primarily in an extension of the business operation benefiting the owner of the business and a certain control of the risk area by this owner (following from decision of the Federal Supreme Court, 7 October 2009 – I ZR 109/06, GRUR 2009, 1167 [juris para. 21] = WRP 2009, 1520 – Partnerprogramm, with further references). b) If affiliates develop their own products or services, the content of which they design at their own discretion and use to earn commission from various providers, the advertising via the affiliate link is part of the product, the content of which is designed by the affiliates under their own responsibility and in their own interest. The links are only placed by them in order to generate commission to their benefit. Such an affiliate’s own business operation does not constitute an extension of the business operation of the owner of the business. 000049126 542__ $$fhttps://academic.oup.com/grurint/article/72/3/231/6998505 000049126 588__ $$aCrossref 000049126 590__ $$aPublished online: 16-Sep-23 000049126 650_0 $$aIntellectual property$$zGermany. 000049126 650_0 $$aUnfair competition. 000049126 650_0 $$aIntellectual property. 000049126 650_0 $$aPatents. 000049126 7731_ $$tGRUR International$$wGRUR 000049126 830_0 $$aGRUR International,$$x2632-8550 ;$$v72, 12, 2023. 000049126 85641 $$uhttps://doi.org/10.1093/grurint/ikad096$$yonline version 000049126 904__ $$aArticle 000049126 980__ $$aGRUR