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000049043 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
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000049043 24500 $$aOff the mark? :$$bWhat we (should) know about the bright and dark sides of corporate trademark practices.
000049043 264_1 $$a[Oxford, UK] :$$b[Oxford University Press],$$c2023
000049043 300__ $$a1 online resource (pp. 1046–1062)
000049043 336__ $$atext$$2rdacontent
000049043 337__ $$acomputer$$2rdamedia
000049043 338__ $$aonline resource$$bcr$$2rdacarrier
000049043 4901_ $$aIndustrial and Corporate Change ;$$vVolume 32, Issue 5
000049043 5203_ $$aCorporate trademark practices play a key role in the intangible reputation-based economy and are increasingly being scrutinized by societal stakeholders. Yet, research on the effects of trademarks has mostly focused on private returns, while insights on their societal returns are scattered and resting on limited empirical evidence. This study integrates existing research in a framework connecting suggested mechanisms to the available evidence. The integrative framework lays bare clear gaps in our theoretical understanding and the empirical support, with the dark sides of corporate trademark practices being critically under-investigated. Based on this analysis, I propose a research agenda stemming from two broad questions: (i) how do corporate trademark practices deal with societal pressures? and (ii) how do corporate trademark practices enable or hinder competition and innovation? The envisioned research lines bear relevance for organizations, society, and research alike.
000049043 542__ $$fhttps://academic.oup.com/pages/using-the-content/citation
000049043 590__ $$aPublished online: 2023
000049043 650_0 $$aIntellectual property.
000049043 650_0 $$aTrademarks.
000049043 650_0 $$aPatents.
000049043 7001_ $$aCastaldi, Carolina,$$eauthor.
000049043 7731_ $$tIndustrial and Corporate Change,$$wINCC
000049043 830_0 $$aIndustrial and Corporate Change ;$$vVolume 32, Issue 5.
000049043 85641 $$uhttps://doi.org/10.1093/icc/dtad011
000049043 904__ $$aArticle
000049043 980__ $$aINCC