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\def\WIPO{World Intellectual Property Organisation}
\)
Brewing up an IP master plan : A company’s IP strategy is only effective and successful if it’s closely aligned with the overall business strategy and mission.
2010
GB 139
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Details
Title
Brewing up an IP master plan : A company’s IP strategy is only effective and successful if it’s closely aligned with the overall business strategy and mission.
Item Type
Journal article
Description
GB 139 May 2010 ; [28] cm
ISSN
2044-7175
Alternate Call Number
GB 139
Summary
Developing an “IP strategy” or “IP plan” inevitably looms large in the job description of the global IP Director of any multi-national company.
Published
London, England: Informa, U.K. 2010.
Language
English
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