TY  - BOOK
N2  - Developing an “IP strategy” or “IP plan” inevitably looms large in the job description of the global IP Director of any multi-national company.
AB  - Developing an “IP strategy” or “IP plan” inevitably looms large in the job description of the global IP Director of any multi-national company.
T1  - Brewing up an IP master plan :A company’s IP strategy is only effective and successful if it’s closely aligned with the overall business strategy and mission.
AU  - Vandeuren, Philippe,
AU  - Hellwig, Frank Z.,
LA  - eng
ID  - 49020
KW  - Intellectual property.
SN  - 2044-7175
TI  - Brewing up an IP master plan :A company’s IP strategy is only effective and successful if it’s closely aligned with the overall business strategy and mission.
ER  -