@article{49020,
      author = {Vandeuren, Philippe, and Hellwig, Frank Z.,},
      url = {http://tind.wipo.int/record/49020},
      title = {Brewing up an IP master plan : A company’s IP strategy  is only effective and successful if it’s closely aligned  with the overall business strategy and mission.},
      abstract = {Developing an “IP strategy” or “IP plan”  inevitably looms large in the job description of the global  IP Director of any multi-national company.},
      recid = {49020},
      pages = {GB 139 May 2010 ;},
}