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000048753 010__ $$a2023947015
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000048753 24500 $$aResearch Handbook on the Law and Economics of Trademark Law.
000048753 264_1 $$aNorthampton :$$bEdward Elgar Publishing,$$c2023.
000048753 300__ $$a466 pages.
000048753 336__ $$atext$$2rdacontent
000048753 337__ $$acomputer$$2rdamedia
000048753 338__ $$aonline resource$$bcr$$2rdacarrier
000048753 4901_ $$aResearch Handbooks in Law and Economics series
000048753 5050_ $$aIntroduction to the Research Handbook on the Law and Economics of Trademark Law / Glynn S. Lunney, Jr. -- Part I: Conceptual Frameworks -- 1. An introduction to the law and economics of trademarks / Glynn S. Lunney, Jr. -- 2. The economic foundations of European dilution law / Ilanah Fhima -- 3. Trademarks and supply chains: the costs and benefits of organisational flexibility / Andrew Griffiths -- 4. Do trademarks reduce search costs in the age of information? / Christine Haight Farley -- Part II: Legal and Alternative Enforcement Mechanisms -- 5. Administrative revocation in trademark law / Saurabh Vishnubhakat -- 6. Revisiting the viability of shaming trademark bullies / Leah Chan Grinvald -- 7. “It’s how you made us feel”: consumer investment theory explains the toppling of racist brands / Deborah R. Gerhardt -- Part III: Case Studies -- 8. Cultural heritage branding: societal costs and benefits / Martin Senftleben -- 9. Trademark theory in an antitrust case: FTC v. 1-800 Contacts / Rebecca Tushnet -- 10. Collegiality costs: trademark scarcity and craft beer’s politeness problem / Zahr Said -- 11. Fanmarks / Betsy Rosenblatt -- 12. Trade dress functionality: complex trade-offs between various types of economic efficiency / Apostolos G. Chronopoulos -- 13. Informational capacity, regulation, and certification marks / David A. Simon -- 14. Trademarks, trade dress, and the patient costs of pharmaceutical branding / Sam F. Halabi -- 15. The comparative law and economics of counterfeits and post-sale confusion / Peter K. Yu -- Part IV: Remedies -- 16. The disgorgement remedy of US trademark law / Pamela Samuelson and Mark P. Gergen -- 17. The path of the trademark injunction / Jake Linford -- Index.
000048753 520__ $$aThis discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity that the law and economics approach can bring to legal issues. The Research Handbook investigates the law and economics of trademark enforcement and of alternative enforcement mechanisms. With chapters exploring the strengths, weaknesses, and insights of law and economics as applied to trademark law generally, this Research Handbook revisits and expands some of the leading law and economics analyses of trademark law. Chapters also include a series of case studies that examine the law and economics of trademark protection in specific industries or through specific trademark doctrine. Meticulously written by internationally renowned experts in the field, this Research Handbook will prove to be a useful resource for academics interested in law, business, and marketing. Trademark law professionals and practitioners will also find this to be a beneficial read.
000048753 650_0 $$aIntellectual Property Law.
000048753 650_0 $$aLaw and Economics.
000048753 650_0 $$aTrademarks.
000048753 650_0 $$aIntellectual property.
000048753 650_0 $$aPatents.
000048753 7001_ $$aLunney, Glynn,$$eeditor.
000048753 830_0 $$aResearch Handbooks in Law and Economics series.
000048753 85641 $$uhttps://www.elgaronline.com/edcollbook/book/9781786430472/9781786430472.xml$$yView eBook
000048753 903__ $$aResearch Handbooks in Law and Economics series
000048753 904__ $$aBook
000048753 980__ $$aBIB$$aOS