@article{48753,
      author = {Lunney, Glynn,},
      url = {http://tind.wipo.int/record/48753},
      title = {Research Handbook on the Law and Economics of Trademark  Law.},
      abstract = {This discerning and detailed Research Handbook examines  the law of trademarks, unfair competition, and dilution  from a variety of law and economics perspectives. With a  comprehensive exploration of trademarks and trademark law,  it provides an excellent illustration of the analytical  diversity that the law and economics approach can bring to  legal issues. The Research Handbook investigates the law  and economics of trademark enforcement and of alternative  enforcement mechanisms. With chapters exploring the  strengths, weaknesses, and insights of law and economics as  applied to trademark law generally, this Research Handbook  revisits and expands some of the leading law and economics  analyses of trademark law. Chapters also include a series  of case studies that examine the law and economics of  trademark protection in specific industries or through  specific trademark doctrine. Meticulously written by  internationally renowned experts in the field, this  Research Handbook will prove to be a useful resource for  academics interested in law, business, and marketing.  Trademark law professionals and practitioners will also  find this to be a beneficial read.},
      recid = {48753},
      pages = {466 pages.},
}