Written by a team of international experts, marshalled by one of the world"s foremost trademark lawyers, Trademark Dilution and Free Riding is the leading comparative work on trademark dilution. Trademark owners are motivated to litigate for a variety of reasons, often taking action in order to protect the integrity of a trademark and its commercial magnetism. This book assists the reader in navigating through the array of issues threatening well-known trademarks. Structured in three parts, the book first maps out the concept of trademark dilution as it has developed in Europe, in the U.S. and at the international level. It then sets out the current law on dilution in the most significant jurisdictions across the globe, explaining the national position on protection, infringement and remedies. Finally, it delivers a deep-dive into how fair use, parody and freedom of expression have affected dilution enforcement. This book is a must-have resource for trademark professionals worldwide, and will also stand as a valuable reference point for intellectual property scholars. Key Features: A leading author team Wide-ranging jurisdictional coverage Highly structured analysis for ease of navigation Practical guidance on protecting trademarks and remedies for infringement Chapter on use of Survey Evidence in U.S. dilution cases Extensive discussion of the relationship between dilution and freedom of expression in the EU and U.S.
Formatted Contents Note
Foreword Preface Table of Cases Table of Laws and Rules Part I: Historical Overview of Trademark Dilution Law 1. Overview of International Dilution Law / Daniel R. Bereskin 2. Historical Roots of European Dilution Law / Ilanah Fhima 3. The Evolution of Dilution Law in the United States from 1927 through 2006 (and a Few Months Beyond) / Jerre B. Swann Part II: Trademark Dilution Law Throughout the World 4. Argentina / Jorge Otamendi; 5. Australia / Odette Gourley; 6. Brazil / Peter Dirk Siemsen and Rafael Atab; 7. Canada / Daniel R. Bereskin; 8. Chile / Rodrigo Velasco S.; 9. China / Xuemin Chen 10. Trademark Dilution in the European Union / Charles Gielen 11. India / Dev S. Gangjee; 12. Israel / Neil Wilkof and Narda Ben-Zvi; 13. Japan / Kenneth L. Port, Yoshiyuki Tamura and Mary LaFrance; 14. Republic of Korea (Korea) / Cheon-Woo Son and Angela Kim; 15. Mexico / Roberto Arochi; 16. Singapore / Elizabeth V. Cardoza and Gladys Mirandah; 17. South Africa / Wim Alberts and Owen Salmon; 18. Switzerland / Patrick Troller and Gallus Joller 19. United States Jurisprudence Following the Enactment of the Trademark Dilution Revision Act of 2006 / Theodore H. Davis Jr 20. Survey Evidence in U.S. Dilution Cases / Gerald L. Ford and AnnaBelle Sartore Part III: Trademark Dilution Law and Freedom of Expression 21. Unfair Advantage Law in the European Union / Ilanah Fhima and Sir Robin Jacob 22. Dilution and Freedom of Expression in Europe / Wolfgang Sakulin 23. The Impact of Freedom of Expression on Dilution Enforcement (and Vice Versa) in the United States / Anthony L. Fletcher and Kristen McCallion Index.