000048736 000__ 03798cam\a22004695i\4500 000048736 001__ 48736 000048736 003__ SzGeWIPO 000048736 005__ 20231208191517.0 000048736 006__ m e d 000048736 008__ 230531s2023 enk||||| b||||001|0 eng|| 000048736 010__ $$a2023939690 000048736 020__ $$a9781800889798$$qPrint 000048736 020__ $$a9781800889804$$qOnline 000048736 035__ $$a(OCoLC)1368362186 000048736 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000048736 041__ $$aeng 000048736 1001_ $$aWilkinson, Genevieve,$$eauthor. 000048736 24510 $$aFounding a Global Human Rights Culture for Trade Marks /$$cGenevieve Wilkinson. 000048736 264_1 $$a[Northampton, England] :$$bEdward Elgar Publishing Ltd.,$$c2023. 000048736 300__ $$ax, 264 pages ;$$c24 cm 000048736 336__ $$atext$$btxt$$2rdacontent 000048736 337__ $$aunmediated$$bn$$2rdamedia 000048736 338__ $$avolume$$bnc$$2rdacarrier 000048736 4901_ $$aElgar Intellectual Property and Global Development series 000048736 504__ $$aIncludes bibliographical references and index. 000048736 5050_ $$aList of abbreviations -- Acknowledgements -- Part I: Existing Conceptions of Trade Marks and Human Rights and a Framework for Change -- 1. The need for increased awareness of human rights implications for trade marks -- 2. Conceptualising trade marks and human rights: the case for recognising all human rights Part II: Global Case Studies: Assessing Human Rights Implications Of Domestic Trade Mark Laws -- 3. Tobacco plain packaging case study: Australia and Uruguay -- 4. Contrary marks case study: the United States and the European Union -- 5. Anti-counterfeiting legislation case study: Kenya and Australia -- Part III: Building a Human Rights Culture for Trade Marks -- 6. Innovating trade mark enforcement approaches in a human rights culture -- 7. Founding a global human rights culture for trade marks: planning for success -- Index. 000048736 520__ $$aThis ground-breaking book demonstrates that states are not attentive enough to the serious human rights implications of trade mark protection. Important rights to freedom of expression, health, life, benefits from science and culture, privacy, a fair trial and protection from discrimination and hate speech are often insufficiently addressed. The book develops an original approach that enables policy-makers to realise these rights, advocating for the development of a global human rights culture for trade marks. Using diverse examples from Australia, Uruguay, Europe, the United States and Kenya, Genevieve Wilkinson explores how trade mark protection can both promote and restrict human rights. Focusing on three detailed case studies - tobacco plain packaging, anti-counterfeiting measures and contrary marks - the book translates emerging human rights frameworks for health into a human rights framework for trade marks. It calls for greater attention to how trade marks can impact economic, social and cultural rights and proposes new ways to detect counterfeit trade marked goods. Providing an innovative solution to an often overlooked problem, this book will be an invaluable guide for policy-makers and academics interested in human rights and intellectual property, and activists seeking to address conflicts between trade mark law and human rights law. 000048736 650_4 $$aIntellectual Property 000048736 650_4 $$aPlain Packaging 000048736 650_4 $$aScandalous Marks 000048736 650_4 $$aAnti-counterfeiting 000048736 650_0 $$aTrademarks$$xLaw and legislation. 000048736 650_0 $$aHuman rights. 000048736 650_0 $$aHuman rights$$xHealth aspects. 000048736 650_0 $$aIntellectual property. 000048736 650_0 $$aTrademarks. 000048736 650_0 $$aCopyright. 000048736 830_0 $$aElgar Intellectual Property and Global Development series. 000048736 85641 $$uhttps://www.elgaronline.com/monobook/book/9781800889804/9781800889804.xml$$yView eBook 000048736 903__ $$aElgar Intellectual Property and Global Development series 000048736 904__ $$aBook 000048736 980__ $$aBIB$$aOS