@article{48736,
      author = {Wilkinson, Genevieve,},
      url = {http://tind.wipo.int/record/48736},
      title = {Founding a Global Human Rights Culture for Trade Marks /},
      abstract = {This ground-breaking book demonstrates that states are not  attentive enough to the serious human rights implications  of trade mark protection. Important rights to freedom of  expression, health, life, benefits from science and  culture, privacy, a fair trial and protection from  discrimination and hate speech are often insufficiently  addressed. The book develops an original approach that  enables policy-makers to realise these rights, advocating  for the development of a global human rights culture for  trade marks. Using diverse examples from Australia,  Uruguay, Europe, the United States and Kenya, Genevieve  Wilkinson explores how trade mark protection can both  promote and restrict human rights. Focusing on three  detailed case studies - tobacco plain packaging,  anti-counterfeiting measures and contrary marks - the book  translates emerging human rights frameworks for health into  a human rights framework for trade marks. It calls for  greater attention to how trade marks can impact economic,  social and cultural rights and proposes new ways to detect  counterfeit trade marked goods. Providing an innovative  solution to an often overlooked problem, this book will be  an invaluable guide for policy-makers and academics  interested in human rights and intellectual property, and  activists seeking to address conflicts between trade mark  law and human rights law.},
      recid = {48736},
      pages = {x, 264 pages ;},
}