000048726 000__ 02184cam\a22004335i\4500 000048726 001__ 48726 000048726 003__ SzGeWIPO 000048726 005__ 20240708150415.0 000048726 006__ m eo d 000048726 007__ cr bn |||m|||a 000048726 008__ 231128s2018 enk|||||o|||||001|0 eng|| 000048726 020__ $$a9780191865503$$qeBook 000048726 035__ $$a(OCoLC)1412052350 000048726 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000048726 041__ $$aeng 000048726 050_4 $$aK1555 000048726 08204 $$a346.0488$$223 000048726 24504 $$aThe protection of non-traditional trademarks :$$bcritical perspectives /$$cIrene Calboli and Martin Senftleben. 000048726 264_1 $$aOxford :$$bOxford University Press,$$c2018. 000048726 300__ $$a1 online resource (Chapter 1, pp. 13-36). 000048726 336__ $$atext$$2rdacontent 000048726 337__ $$acomputer$$2rdamedia 000048726 338__ $$aonline resource$$bcr$$2rdacarrier 000048726 504__ $$aIncludes bibliographical references and index. 000048726 520__ $$aAs it is the case for most intellectual property rights, trademarks have been experiencing an extension of their scope of protection in new domains and today more and more IP offices are registering non-traditional trademarks (NTTMs). However, because of the lack of internationally accepted definition of NTTMs, the absence of international instrument harmonizing their registration and protection at the multilateral level—which leads to a diversity of national legal regimes and practices—their trademark owners often experience uncertainty in their protection. Although WIPO treaties have not specifically regulated NTTMs, their development has been extensively discussed at WIPO meetings and diplomatic conferences. This chapter details the discussions and documents produced by the WIPO at the request of the Standing Committee of Trademarks (SCT) which provide a thorough analysis of the challenges, practices, methods of representation, and description of NTTMs, as well as possible areas of convergence which have been agreed upon by WIPO Member States. 000048726 588__ $$aOnline resource 000048726 61020 $$aWorld Intellectual Property Organization. 000048726 650_0 $$aIntellectual property. 000048726 650_0 $$aTrademarks. 000048726 650_0 $$aCopyright. 000048726 7001_ $$aCroze, Denis,$$eauthor. 000048726 77308 $$aThe Protection of Non-Traditional Trademarks: Critical Perspectives$$aEdited by Irene Calboli and Martin Senftleben$$dOxford University Press$$z9780191865503 000048726 85641 $$uhttps://academic.oup.com/book/26798/chapter/195749611$$yView eBook 000048726 85641 $$uhttps://tind.wipo.int/record/48114$$yView eBook 000048726 903__ $$aOxford Scholarship Online 000048726 904__ $$aJournal article 000048726 980__ $$aOS