@article{48726,
      recid = {48726},
      author = {Croze, Denis,},
      title = {The protection of non-traditional trademarks : critical  perspectives /},
      pages = {1 online resource (Chapter 1, pp. 13-36).},
      abstract = {As it is the case for most intellectual property rights,  trademarks have been experiencing an extension of their  scope of protection in new domains and today more and more  IP offices are registering non-traditional trademarks  (NTTMs). However, because of the lack of internationally  accepted definition of NTTMs, the absence of international  instrument harmonizing their registration and protection at  the multilateral level—which leads to a diversity of  national legal regimes and practices—their trademark owners  often experience uncertainty in their protection. Although  WIPO treaties have not specifically regulated NTTMs, their  development has been extensively discussed at WIPO meetings  and diplomatic conferences. This chapter details the  discussions and documents produced by the WIPO at the  request of the Standing Committee of Trademarks (SCT) which  provide a thorough analysis of the challenges, practices,  methods of representation, and description of NTTMs, as  well as possible areas of convergence which have been  agreed upon by WIPO Member States.},
      url = {http://tind.wipo.int/record/48726},
}