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000048642 0247_ $$a10.1093/grurint/ikad045$$2doi
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000048642 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
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000048642 24500 $$aBrands in the Metaverse :$$bThe Concept of ‘Interdimensional Confusion’ Between the Physical and the Virtual Space under EU Trade Mark Law.
000048642 264_1 $$a[Oxford, England] :$$bOxford University Press (OUP),$$c2023
000048642 300__ $$a1 online resource (pages 643–649)
000048642 336__ $$atext$$2rdacontent
000048642 337__ $$acomputer$$2rdamedia
000048642 338__ $$aonline resource$$bcr$$2rdacarrier
000048642 4901_ $$aGRUR International,$$x2632-8550 ;$$v72, 7, 2023
000048642 520__ $$aBrands have identified the metaverse, Web3 and NFTs as new means of engaging with their consumer base. Digital fashion, in particular, seems to have a bright future ahead. However, novel forms of virtual counterfeits are also on the rise. Brand owners are concerned that their existing trade mark registrations might not provide sufficient protection against infringements in the virtual space. The present article examines whether a likelihood of confusion within the meaning of Art. 9(2)(b) EUTMR can exist where a trade mark registered for physical goods is used almost identically in respect of their virtual counterparts.
000048642 542__ $$fhttps://academic.oup.com/grurint/article/72/3/231/6998505
000048642 588__ $$aCrossref
000048642 590__ $$aPublished online: 22-May-23
000048642 650_0 $$aTrademark$$xLaw and legislation$$zEuropean Union.
000048642 650_0 $$aTrademark infringement.
000048642 650_0 $$aTrademarks.
000048642 650_0 $$aCOVID-19 (Disease)
000048642 7001_ $$aTenkhoff, Christian,$$eauthor.
000048642 7001_ $$aGrotkamp, Philipp,$$eauthor.
000048642 7001_ $$aBurgess-Tate, Sylvia,$$eauthor.
000048642 7731_ $$tGRUR International$$wGRUR
000048642 830_0 $$aGRUR International,$$x2632-8550 ;$$v72, 7, 2023.
000048642 85641 $$uhttps://doi.org/10.1093/grurint/ikad045$$yonline version
000048642 904__ $$aJournal article
000048642 980__ $$aGRUR