@article{48564,
      author = {Schartinger, Doris,},
      url = {http://tind.wipo.int/record/48564},
      title = {Why firms do (not) use design rights to protect innovation  : A literature review.},
      abstract = {Innovation is of vast importance for the competitiveness  of firms, and intellectual property (IP) rights help  innovators to temporarily gain monopoly power from  successful innovation activities. Design registration is a  form of IP which has been used by firms to add value to a  product and to expand the revenue curve over the lifetime  of the product together with other forms of IP. It creates  a competitive advantage in differentiating a firm from its  competitors, enabling entry into new markets and strengthen  product marketing. The generation of new designs is a  creative activity, for which a significant investment of  resources like time, skills and labour are necessary.},
      doi = {https://doi.org/10.1016/j.wpi.2023.102175},
      recid = {48564},
      pages = {1 volume.},
}