The handbook of European intellectual property management : developing, managing and protecting your company's intellectual property / Adam Jolly & Jeremy Philpott.
The handbook of European intellectual property management : developing, managing and protecting your company's intellectual property / Adam Jolly & Jeremy Philpott.
"When managed well, intellectual property puts enterprises in a position to lock in an advantage and command a premium. Instead of competing on price, they will be able to nail down and exploit their unique features and distinctive capabilities. But in Europe, the process of commercializing IP remains fraught with difficulties. While significant progress has been made towards a more unified system, there are significant differences in the application and interpretation of these rights in each national jurisdiction. At the same time, enterprises are under pressure to pick up the best ideas from wherever they can and act on them quickly. It is becoming unrealistic for them to act in isolation. By sharing their IP and building partnerships, they can build a European presence on relatively limited resources. The difficulty lies in selecting the right type of IP and matching it to an appropriate business model. Drawing on a wide range of expertise, The Handbook is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, while also offering a template for "best practice" in IP management. Produced in association with the European Patent Office, this book is designed as a guide to how enterprises can use the IP system in Europe to develop a commercial strategy, make an innovation, build a brand, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical and easy-to-follow account of how enterprises can put IP at the heart of their business and manage it as an asset."-- Provided by publisher.
Note
Published in association with the European Patent Office. Includes indexes.
Formatted Contents Note
Foreword Part 1: IP potential 1.1: Europe's IP architecture / Laurent Manderieux 1.2: Turning IP into assets / Ben Goodger 1.3: Open innovation / Karri Leskinen and Sampo Mlätalo Profile: Procter & Gamble - designed to innovate / Procter & Gamble 1.4: The market for ideas / Li Westerlund 1.5: IP in a downturn / David Knight 1.6: Creating value / Erik Van Praet and Markus Gahleitner 1.7: Challenges in IP / Marianne Levin Feature: A year of creativity and innovations / Biserka Strel Part 2: IP fit for purpose 2.1: A combination of rights / Stephen Carter 2.2: Controlling patent costs / John Richards 2.3: Registered rights and trade secrets / Martin Nohlen 2.4: Broad or narrow / Peter Indahl Cost-efficient patent strategy / Nikolai Bisgaard 2.5: Filing for speed / Lars de Haas A renewed interest in Belgian patents? / Nicolas Pecher 2.6: IP for SME inventors / Gianfranco Dragotti Feature: Amendments in Europe and the United States / Annelise Holme Part 3: Idea search 3.1: Searching patents / Nigel Clarke Italian searches / Gianfranco Dragotti 3.2: Brand and design searches / Nicolas Vigneron 3.3: Working with universities / Paul Tiltman 3.4: Change of technological patterns in the European Union / Ulrich Schmoch and Taehyun Jung 3.5: Strategic insights / Evamaria Hügel Feature: Combine to stay ahead / The Dutch Separation Technology Institute Feature: Patent searches in the East Asian region / Peter Atzmüller Part 4: Revenue models 4.1: Start-ups and spin-outs / Gwilym Roberts 4.2: Options for keeping a lead in technology / Guido von Scheffer and Mattia Fogliacco 4.3: Licensing / Christian Fortmann