000048443 000__ 05252cam\a2200505\i\4500
000048443 001__ 48443
000048443 003__ SzGeWIPO
000048443 005__ 20230817181955.0
000048443 008__ 090407s2009    enka|||| |||||001|0 eng||
000048443 020__ $$a9780749455910$$qPrint
000048443 035__ $$a(OCoLC)318191234
000048443 040__ $$aSzGeWIPO$$beng$$dSzGeWIPO
000048443 041__ $$aeng
000048443 05000 $$aKJE2636$$b.J65 2009
000048443 08204 $$a346.24048$$223
000048443 084__ $$aF 191 JOL.H
000048443 1001_ $$aJolly, Adam,$$eauthor.
000048443 24514 $$aThe handbook of European intellectual property management :$$bdeveloping, managing and protecting your company's intellectual property /$$cAdam Jolly & Jeremy Philpott.
000048443 250__ $$a2nd ed.
000048443 260__ $$aLondon ;$$aPhiladelphia :$$bKogan Page Ltd.,$$c2009.
000048443 300__ $$axxiv, 549 p. :$$bill. ;$$c25 cm.
000048443 336__ $$atext$$btxt$$2rdacontent
000048443 337__ $$aunmediated$$bn$$2rdamedia
000048443 338__ $$avolume$$bnc$$2rdacarrier
000048443 500__ $$aPublished in association with the European Patent Office.
000048443 500__ $$aIncludes indexes.
000048443 5050_ $$aForeword -- Part 1: IP potential -- 1.1: Europe's IP architecture / Laurent Manderieux -- 1.2: Turning IP into assets / Ben Goodger -- 1.3: Open innovation / Karri Leskinen and Sampo Mlätalo -- Profile: Procter & Gamble - designed to innovate / Procter & Gamble -- 1.4: The market for ideas / Li Westerlund -- 1.5: IP in a downturn / David Knight -- 1.6: Creating value / Erik Van Praet and Markus Gahleitner -- 1.7: Challenges in IP / Marianne Levin -- Feature: A year of creativity and innovations / Biserka Strel -- Part 2: IP fit for purpose -- 2.1: A combination of rights / Stephen Carter -- 2.2: Controlling patent costs / John Richards -- 2.3: Registered rights and trade secrets / Martin Nohlen -- 2.4: Broad or narrow / Peter Indahl -- Cost-efficient patent strategy / Nikolai Bisgaard -- 2.5: Filing for speed / Lars de Haas -- A renewed interest in Belgian patents? / Nicolas Pecher -- 2.6: IP for SME inventors / Gianfranco Dragotti -- Feature: Amendments in Europe and the United States / Annelise Holme -- Part 3: Idea search -- 3.1: Searching patents / Nigel Clarke -- Italian searches / Gianfranco Dragotti -- 3.2: Brand and design searches / Nicolas Vigneron -- 3.3: Working with universities / Paul Tiltman -- 3.4: Change of technological patterns in the European Union /  Ulrich Schmoch and Taehyun Jung -- 3.5: Strategic insights / Evamaria Hügel -- Feature: Combine to stay ahead / The Dutch Separation Technology Institute -- Feature: Patent searches in the East Asian region / Peter Atzmüller -- Part 4: Revenue models -- 4.1: Start-ups and spin-outs / Gwilym Roberts -- 4.2: Options for keeping a lead in technology / Guido von Scheffer and Mattia Fogliacco -- 4.3: Licensing / Christian Fortmann
000048443 520__ $$a"When managed well, intellectual property puts enterprises in a position to lock in an advantage and command a premium. Instead of competing on price, they will be able to nail down and exploit their unique features and distinctive capabilities. But in Europe, the process of commercializing IP remains fraught with difficulties. While significant progress has been made towards a more unified system, there are significant differences in the application and interpretation of these rights in each national jurisdiction. At the same time, enterprises are under pressure to pick up the best ideas from wherever they can and act on them quickly. It is becoming unrealistic for them to act in isolation. By sharing their IP and building partnerships, they can build a European presence on relatively limited resources. The difficulty lies in selecting the right type of IP and matching it to an appropriate business model. Drawing on a wide range of expertise, The Handbook is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, while also offering a template for "best practice" in IP management. Produced in association with the European Patent Office, this book is designed as a guide to how enterprises can use the IP system in Europe to develop a commercial strategy, make an innovation, build a brand, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical and easy-to-follow account of how enterprises can put IP at the heart of their business and manage it as an asset."--$$cProvided by publisher.
000048443 650_0 $$aIntellectual property.
000048443 650_0 $$aTechnological innovations$$xManagement.
000048443 650_0 $$aIntellectual capital$$xManagement.
000048443 650_0 $$aConflict of laws$$xIndustrial property.
000048443 650_0 $$aIndustrial property.
000048443 650_0 $$aIntellectual capital.
000048443 650_0 $$aIntellectual property$$zEuropean Union countries.
000048443 650_0 $$aIntellectual capital$$zEuropean Union countries$$xManagement.
000048443 650_0 $$aTechnological innovations$$zEuropean Union countries$$xManagement.
000048443 650_0 $$aIntellectual property$$zEuropean Union countries.
000048443 650_0 $$aPatents$$zEuropean Union countries.
000048443 650_0 $$aIndustrial property$$zEuropean Union countries.
000048443 651_0 $$aEuropean Union countries.
000048443 7001_ $$aPhilpott, Jeremy,$$eauthor.
000048443 7102_ $$aEuropean Patent Office.
000048443 904__ $$aBook
000048443 980__ $$aBIB