@article{48443,
      note = {Published in association with the European Patent Office.},
      author = {Jolly, Adam, and Philpott, Jeremy,},
      url = {http://tind.wipo.int/record/48443},
      title = {The handbook of European intellectual property management  : developing, managing and protecting your company's  intellectual property /},
      publisher = {Kogan Page Ltd.,},
      abstract = {"When managed well, intellectual property puts enterprises  in a position to lock in an advantage and command a  premium. Instead of competing on price, they will be able  to nail down and exploit their unique features and  distinctive capabilities. But in Europe, the process of  commercializing IP remains fraught with difficulties. While  significant progress has been made towards a more unified  system, there are significant differences in the  application and interpretation of these rights in each  national jurisdiction. At the same time, enterprises are  under pressure to pick up the best ideas from wherever they  can and act on them quickly. It is becoming unrealistic for  them to act in isolation. By sharing their IP and building  partnerships, they can build a European presence on  relatively limited resources. The difficulty lies in  selecting the right type of IP and matching it to an  appropriate business model. Drawing on a wide range of  expertise, The Handbook is a practical and easy-to-follow  guide that reveals exactly how IP can contribute to  improved competitive performance and to greater value on  the balance sheet, while also offering a template for "best  practice" in IP management. Produced in association with  the European Patent Office, this book is designed as a  guide to how enterprises can use the IP system in Europe to  develop a commercial strategy, make an innovation, build a  brand, find a clear route to market and raise funds.  Drawing on a wide range of commercial experience and  professional expertise, it provides a practical and  easy-to-follow account of how enterprises can put IP at the  heart of their business and manage it as an asset."--},
      recid = {48443},
      pages = {xxiv, 549 p. :},
      address = {London ;},
      year = {2009},
}