The handbook of European intellectual property management : developing, managing and protecting your company's intellectual property / Adam Jolly & Jeremy Philpott.

2nd ed.

London ; Philadelphia : Kogan Page Ltd., 2009.

Book

xxiv, 549 p. : ill. ; 25 cm.

9780749455910 Print

F 191 JOL.H

"When managed well, intellectual property puts enterprises in a position to lock in an advantage and command a premium. Instead of competing on price, they will be able to nail down and exploit their unique features and distinctive capabilities. But in Europe, the process of commercializing IP remains fraught with difficulties. While significant progress has been made towards a more unified system, there are significant differences in the application and interpretation of these rights in each national jurisdiction. At the same time, enterprises are under pressure to pick up the best ideas from wherever they can and act on them quickly. It is becoming unrealistic for them to act in isolation. By sharing their IP and building partnerships, they can build a European presence on relatively limited resources. The difficulty lies in selecting the right type of IP and matching it to an appropriate business model. Drawing on a wide range of expertise, The Handbook is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, while also offering a template for "best practice" in IP management. Produced in association with the European Patent Office, this book is designed as a guide to how enterprises can use the IP system in Europe to develop a commercial strategy, make an innovation, build a brand, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical and easy-to-follow account of how enterprises can put IP at the heart of their business and manage it as an asset."-- Provided by publisher.

Published in association with the European Patent Office.
Includes indexes.

English