TY - GEN T1 - Dynamic brands: recognisable beyond the logo, protectable as a brand and more - an established innovation. AU - di Gualdana, Gilberto Cavagna, JF - European Intellectual Property Review VL - Volume 45, Issue 4 LA - eng ID - 48283 KW - Intellectual property. KW - Copyright. KW - Trademarks. KW - Brand name products. KW - Economic development projects TI - Dynamic brands: recognisable beyond the logo, protectable as a brand and more - an established innovation. LK - https://www.westlaw.com/Document/IC973B820BC1611ED9820BC5713950B45/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 UR - https://www.westlaw.com/Document/IC973B820BC1611ED9820BC5713950B45/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 ER -