xxiii, 658 pages : illustrations (black and white) ; 26 cm
ISBN
9781108423090 Print
Alternate Call Number
K 91 CAL.C
Summary
Trade in goods and services has historically resisted territorial confinement, but trademark protection remains territorial, albeit within an increasingly important framework of multilateral treaties. Trademark law therefore demands that practitioners, policy-makers and academics understand principles of international and comparative law. This handbook assists in that endeavour, with chapters describing and critically analyzing international and regional frameworks, and providing comparative perspectives on the substantive issues in trademark law and related fields, such as geographic indications, advertising law, and domain names. Chapters contrast common law and civil law approaches while focusing on the US and EU trademark systems in light of the role these systems have played in the development of trademark laws. Additionally, this handbook covers other jurisdictions, both common law and civil law, on the Asia-Pacific, African, and South American continents. This work should be read by anyone seeking a better understanding of trademark law around the world.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Part one: International aspects of trademark protection: historical perspectives and current developments 1. The Trademark Provisions in the Paris Convention for the Protection of Industrial Property / Sam Ricketson 2. A Look at the Trademark Provisions in the TRIPS Agreement / Daniel J. Gervais 3. The Internationalisation of Trademark Protection: Mapping and Documenting Twenty-Five Years of (Post-Paris Convention and) Post-TRIPS Trademark Agreements / Susanna H. S. Leong 4. The Trademark Provisions in Post-TRIPS Mega-Regional Trade Agreements / Susy Frankel 5. The Protection of Well-Known Marks under International Intellectual Property Law / Frederick Mostert 6. Regional Trademark Protection: Comparing Regional Organizations in Europe, Africa, South East Asia, and South America / Irene Calboli and Coenraad Visser 7. Territoriality and Supranationality: Judicial and Legislative Competence in International Trademark Disputes / Edouard Treppoz and Jane C. Ginsburg 8. Alternative Dispute Resolution for Trademark Disputes / Jacques de Werra
Part two: Comparative perspectives on trademark protection: convergence and (remaining) divergence I. The Nature and Functions of Trademarks 9. Trademark Functions in European Union Law / Annette Kur 10. The Function of Trademarks in the United States / Graeme B. Dinwoodie II. Signs That Can Be Protected as Trademarks 11. Protectable Trademark Subject Matter in Common Law Countries and the Problem with Flexibility / Lisa P. Ramsey 12. Signs Eligible for Trademark Protection in the European Union: Dysfunctional Incentives and a Functionality Dilemma / Martin Senftleben III. Public Policy Limitations of Trademark Subject Matter 13. Public Policy Limitations on Trademark Subject Matter: A US Perspective / Christine Haight Farley 14. Public Policy Limitations on Trademark Subject Matter: An EU Perspective / Jens Schovsbo and Thomas Riis IV. The Relationship between Trademarks and Geographical Indications 15. Sui Generis or Independent Geographical Indications Protection / Dev S. Gangjee 16 Does the Unfair Competition Approach to Geographical Indications of Origin Have a Future? / Kimberlee Weatherall V. Certification and Collective Marks 17 Anglo and EU Frameworks for Certification and Collective Trademarks / Graeme W. Austin 18 Certification and Collective Marks in the United States / Margaret Chon VI. The Relationship between Trademark Law and Advertising Law 19. Trademark Law and Advertising Law in the European Union: Conflicts and Convergence / Ansgar Ohly 20 The False Advertising/Trademark Law Interface at Common Law / Rebecca Tushnet VII. The Relationship between Trademark Law and the Right of Publicity 21. Commercial Exploitation of the Human Persona in the United States: Who Needs Trademarks When You Have the Right of Publicity? / David Tan 22 Commercial Exploitation of the Human Persona in European and French Law: Who Needs Trademarks When You Have Personality Rights? / David Lefranc VII. Trademarks and Domain Names 23. Legal Regulation of Internet Domain Names in North America / Jacqueline D. Lipton 24. Domain Name Dispute Resolution in Mainland China and Hong Kong / Jyh-An Lee IX. Overlapping Rights 25. Relationship between Trademark Law and Copyright/Design Law: Trademark Protection for Ornamental Shapes? / Estelle Derclaye and Ng-Loy Wee Loon 26. Overlapping Copyright and Trademark Protection in the United States: More Protection and More Fair Use? / Jane C. Ginsburg and Irene Calboli X. Theories Underlying the Standards for Trademark Infringement 27. Misappropriation-Based Trademark Liability in Comparative Perspective / Jeremy N. Sheff 28. The Doctrine of Instruments of Fraud in Historical Perspective / Lionel Bently XI. Trademark Dilution 29. US Anti-Dilution Law in Historical and Contemporary Context / Sandra L. Rierson 30. Dilution and Damage beyond Confusion in the European Union / Anselm Kamperman Sanders XII. Secondary Trademark Liability 31. Approaches to Secondary Liability for Trademark Infringement: Common Law Evolution / Stacey Dogan 32 Approaches to Secondary Liability for Trademark Infringement: A Limited Harmonization under European Union Law / Miquel Peguera XIII. Trademark Defenses 33 Valuing the Freedom of Speech and the Freedom to Compete in Defenses to Trademark and Related Claims in the United States / Jennifer E. Rothman 34 Limitations to Trademark Protection as Defences to Infringement / Jennifer Davis XIV. The Principle of Exhaustion of Trademark Rights 35. Common Law and Civil Law Approaches to Trademark Exhaustion in Europe: The Distribution Function of Trademarks / Apostolos G. Chronopoulos and Spyros M. Maniatis 36. The Relationship between Trademark Exhaustion and Free Movement of Goods: A Review of Selected Jurisdictions and Regional Organizations / Irene Calboli XV. Trademark Transactions 37. Trademark Transactions in Common Law Countries: Liberalisation and Its Limits / Robert Burrell and Michael Handler 38. Civil Law Perspectives on Trademark Transactions / Nicolas Binctin – Index