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\def\WIPO{World Intellectual Property Organisation}
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Invisible Gold in Asia : Creating Wealth through Intellectual Property.
2010
F 630 LLE.I
Available at WIPO Library
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Items
Полное описание
Название
Invisible Gold in Asia : Creating Wealth through Intellectual Property.
Автор
Тип объекта
Book
Описание
xv, 319 pages ; Illustrations.
ISBN
9789812618900
Альтернативный идентификационный номер
F 630 LLE.I
Резюме
World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can t see the Invisible Gold of today s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect? From the patents protecting Creative Technology s MP3 player and Tata s Nano car to Tsingtao and Singha branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.
Примечание
Includes bibliographical references and index
Запись форматированного содержания
Introduction
Part One: What Are Intellectual Property Rights?
01. Invisible Gold: what it is (and what it is not)
02. Ten dangerous misconceptions
03. A patchwork quilt of Invisible Gold
04. It all depends on your perspective
05. What's the fuss about?
06. Why now in Asia?
Part Two: The Asian IP Landscape
07. It takes all sorts
08. Japan
09. The Little Dragons (or Asian Tigers)
10. China
11. India
12. Malaysia, Indonesia, the Philippines and Thailand
13. Sri Lanka, Pakistan and Vietnam
14. Bangladesh, Laos and Cambodia
15. Buying and selling IPRs
16. You can't do it all yourself: licensing of IPRs
17. The dark side: counterfeiting and piracy
18. What next in Asia?
Glossary
Appendix 1: Asia's largest companies with IP exposure
Appendix 2: Asian brands in the Brand Finance Global 500 List
Appendix 3: Timeline of significant events in Asia's Invisible Gold story Sources
Index
About The Author
Part One: What Are Intellectual Property Rights?
01. Invisible Gold: what it is (and what it is not)
02. Ten dangerous misconceptions
03. A patchwork quilt of Invisible Gold
04. It all depends on your perspective
05. What's the fuss about?
06. Why now in Asia?
Part Two: The Asian IP Landscape
07. It takes all sorts
08. Japan
09. The Little Dragons (or Asian Tigers)
10. China
11. India
12. Malaysia, Indonesia, the Philippines and Thailand
13. Sri Lanka, Pakistan and Vietnam
14. Bangladesh, Laos and Cambodia
15. Buying and selling IPRs
16. You can't do it all yourself: licensing of IPRs
17. The dark side: counterfeiting and piracy
18. What next in Asia?
Glossary
Appendix 1: Asia's largest companies with IP exposure
Appendix 2: Asian brands in the Brand Finance Global 500 List
Appendix 3: Timeline of significant events in Asia's Invisible Gold story Sources
Index
About The Author
Опубликовано
Singapore : Marshall Cavendish Business, 2010.
Язык(и)
eng
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