000048211 000__ 02728cam\a22003135i\4500
000048211 001__ 48211
000048211 003__ SzGeWIPO
000048211 005__ 20230817181941.0
000048211 008__ 100728s2010    |||ab||| |||||00||0 eng|d
000048211 020__ $$a9789812618900
000048211 035__ $$a(OCoLC)646764002
000048211 040__ $$aSzGeWIPO$$beng$$dSzGeWIPO
000048211 041__ $$aeng
000048211 084__ $$aF 630 LLE.I
000048211 1001_ $$aLlewelyn, David.
000048211 24510 $$aInvisible Gold in Asia :$$bCreating Wealth through Intellectual Property.
000048211 264_1 $$aSingapore :$$bMarshall Cavendish Business,$$c2010.
000048211 300__ $$axv, 319 pages ;$$bIllustrations.
000048211 336__ $$atext$$btxt$$2rdacontent
000048211 337__ $$aunmediated$$bn$$2rdamedia
000048211 338__ $$avolume$$bnc$$2rdacarrier
000048211 500__ $$aIncludes bibliographical references and index
000048211 5050_ $$aIntroduction -- Part One: What Are Intellectual Property Rights? -- 01. Invisible Gold: what it is (and what it is not) -- 02. Ten dangerous misconceptions -- 03. A patchwork quilt of Invisible Gold --  04. It all depends on your perspective -- 05. What's the fuss about? -- 06. Why now in Asia? -- Part Two: The Asian IP Landscape -- 07. It takes all sorts -- 08. Japan -- 09. The Little Dragons (or Asian Tigers) -- 10. China -- 11. India -- 12. Malaysia, Indonesia, the Philippines and Thailand -- 13. Sri Lanka, Pakistan and Vietnam -- 14. Bangladesh, Laos and Cambodia -- 15. Buying and selling IPRs -- 16. You can't do it all yourself: licensing of IPRs -- 17. The dark side: counterfeiting and piracy -- 18. What next in Asia? -- Glossary -- Appendix 1: Asia's largest companies with IP exposure -- Appendix 2: Asian brands in the Brand Finance Global 500 List -- Appendix 3: Timeline of significant events in Asia's Invisible Gold story Sources -- Index -- About The Author
000048211 520__ $$aWorld competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can t see the Invisible Gold of today s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect?  From the patents protecting Creative Technology s MP3 player and Tata s Nano car to Tsingtao and Singha branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.
000048211 650_4 $$aIntellectual property / Asia
000048211 650_0 $$aIntellectual property.
000048211 650_0 $$aPatents.
000048211 904__ $$aBook
000048211 980__ $$aBIB