000048161 000__ 03369nam\\2200588zc\4500 000048161 001__ 48161 000048161 003__ SzGeWIPO 000048161 005__ 20230615121326.0 000048161 008__ 160921s2015\\\\\\\a|||\\||||\00|||\eng\d 000048161 020__ $$a9782342041439$$qPrint 000048161 040__ $$aSzGeWIPO$$beng$$erda 000048161 041__ $$aeng 000048161 084__ $$aK 111 PAL.H 000048161 1001_ $$aDi Palma, Salvatore. 000048161 24510 $$aThe history of marks from Antiquity to the Middle ages :$$bWith insights and analyses of the civilizations that gave birth to them. 000048161 264_1 $$aParis :$$bSociété des écrivains,$$c2015. 000048161 300__ $$a357 pages ;$$bIllustrations,$$c24 cm. 000048161 336__ $$aText$$btxt$$2rdacontent 000048161 337__ $$aohne Hilfsmittel zu benutzen$$bn$$2rdamedia 000048161 338__ $$aBand$$bnc$$2rdacarrier 000048161 5050_ $$aAuthor's Note -- Foreword -- Chapter 1. The origin and types of marks -- 1.1. The Origin and need for markings -- 1.2. Types of Marks -- Chapter 2. Marks in antiquity -- 2.1. The Neolithic Period -- 2.2. Göbekli Tepe -- 2.3. Jericho -- 2.4. Catal-Hüyük -- 2.5. The Valley of the Indus: Harappa, Mehrgarh, Mohenjo-Daro and Lothal -- 2.6. Iran - A Proto-Elamite Civilisation -- 2.7. Tell Halaf -- 2.8. Obeid -- 2.9. Ras Shamra -- 2.10. Sumer -- 2.11. Aleppo -- 2.12. Tell Afis -- 2.13. Ebla -- Chapter 3. Marks in the Chalcolithic Age -- 3.1. Egypt -- Chapter 4. Marks at the end of the Bronze Age -- 4.1. Phoenicia -- 4.2. Cyprus -- 4.3. Crete -- 4.4. Malta -- 4.5. Sicily -- 4.6. Sardinia -- 4.7. Ibiza -- 4.8. Spain -- 4.9. Portugal -- 4.10. The North African Coast -- 4.11. Return to Phoenicia -- Chapter 5. The Iron Age -- 5.1. Greece -- 5.2. Asia Minor -- 5.3. Sicily and Magna Graecia -- 5.4. The Phocaean and Iberian Colonies -- Chapter 6. The Roman Empire -- 6.1. Rome -- 6.2. North Africa -- 6.3. Roman Spain -- 6.4. Gaul -- 6.5. Great Britain -- 6.6. The Other Provinces of the Roman Empire -- Chapter 7. The Middle Ages -- 7.1. Introduction -- 7.2. The West in the Middle Ages -- 7.3. The East in the Middle Ages -- Chapter 8. Counterfeiting -- 8.1. Counterfeiting in Antiquity -- Epilogue -- Bibliography 000048161 520__ $$aThe act of inscribing the first distinctive signs on manufactured products and recipients of merchandise constituted the earliest example of what we call today intellectual property. More than 8000 years B.C., long before the Sumerians, the artisans and merchants of Catal Hüyük in Turkey, Jericho in Palestine, Harappa, Mehrgarh, Mohenjo-Daro and Lothal in the Indus valley already used signs, verbal or figurative marks in the course of trading with others... This study, spanning the years from the sacred, collective property of Antiquity to the Guilds and Corporations of the Middle Ages, seeks to discover marks throughout their historical context. Fortis: organic yoghurt or else a pottery mark from Antiquity? So as to be sure to avoid errors, Salvatore Di Palma offers us a veritable lesson which would cause the producers of the French TV programme "Culture Pub" to die of envy. "Confining" himself to the fluvial civilizations of the ancient world that grew in the Indus valley, on the plains of the Tigris and Euphrates and in the Nile valley, as well to the thalassocratic civilizations situated around the Mediterranean coastline and in Northern Europe, his historical and archeological research, liberally illustrated throughout the text, enlightens us on the long road to intellectual property and the consumer society of today. This colossal undertaking has led to the creation of a fascinating study. 000048161 650_7 $$aMarques de commerce$$xHistoire 000048161 650_4 $$aTrademarks$$xHistory 000048161 650_7 $$aTrademarks 000048161 940__ $$aBook 000048161 980__ $$aBIB