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\def\WIPO{World Intellectual Property Organisation}
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Intellectual property branding in the developing world : a new approach to non-technological innovations.
2019
F 630 KON.I
Available at WIPO Library
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Items
Полное описание
Название
Intellectual property branding in the developing world : a new approach to non-technological innovations.
Автор
Тип объекта
Book
Описание
xv, 136 pages ; 28 cm.
ISBN
9781138298965 Print
9781000008739 ebook
9781000008739 ebook
Альтернативный идентификационный номер
F 630 KON.I
Резюме
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.
Библиографическая и др. запись
Includes bibliographical references and index.
Запись форматированного содержания
Preface
Acknowledgements
List of abbreviations and acronyms
General Introduction;
Chapter 1: Conceptual Framework;
Chapter 2: Intellectual Property Trends in the Developing World from 2011 to 2016 Based on Income Status;
Chapter 3: Non-Technological Innovations and Intellectual Property in the Developing World;
Chapter 4: Branding of Local Products in Diverse Industries in the Developing World;
Chapter 5: Branding Innovations in the Developing World;
Chapter 6: General Conclusions
Index
Acknowledgements
List of abbreviations and acronyms
General Introduction;
Chapter 1: Conceptual Framework;
Chapter 2: Intellectual Property Trends in the Developing World from 2011 to 2016 Based on Income Status;
Chapter 3: Non-Technological Innovations and Intellectual Property in the Developing World;
Chapter 4: Branding of Local Products in Diverse Industries in the Developing World;
Chapter 5: Branding Innovations in the Developing World;
Chapter 6: General Conclusions
Index
Серии
Routledge research in intellectual property
Опубликовано
Abingdon, Oxon ; New York, NY : Routledge, 2019.
Язык(и)
eng
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