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000048160 020__ $$a9781138298965$$qPrint
000048160 020__ $$z9781000008739$$qebook
000048160 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO
000048160 041__ $$aeng
000048160 08200 $$a346.124048$$223
000048160 084__ $$aF 630 KON.I
000048160 1001_ $$aKongolo, Tshimanga.
000048160 24510 $$aIntellectual property branding in the developing world :$$ba new approach to non-technological innovations.
000048160 264_1 $$aAbingdon, Oxon ;$$aNew York, NY :$$bRoutledge,$$c2019.
000048160 300__ $$axv, 136 pages ;$$b28 cm.
000048160 336__ $$atext$$btxt$$2rdacontent
000048160 337__ $$aunmediated$$bn$$2rdamedia
000048160 338__ $$avolume$$bnc$$2rdacarrier
000048160 4900_ $$aRoutledge research in intellectual property
000048160 504__ $$aIncludes bibliographical references and index.
000048160 5050_ $$aPreface -- Acknowledgements -- List of abbreviations and acronyms -- General Introduction; -- Chapter 1: Conceptual Framework; -- Chapter 2: Intellectual Property Trends in the Developing World from 2011 to 2016 Based on Income Status; -- Chapter 3: Non-Technological Innovations and Intellectual Property in the Developing World; -- Chapter 4: Branding of Local Products in Diverse Industries in the Developing World; -- Chapter 5: Branding Innovations in the Developing World; -- Chapter 6: General Conclusions -- Index
000048160 520__ $$aIntellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages.  This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.
000048160 650_0 $$aBrand name products$$xLaw and legislation$$zDeveloping countries.
000048160 650_0 $$aIntellectual property$$xEconomic aspects$$zDeveloping countries.
000048160 903__ $$aRoutledge Research in Intellectual Property
000048160 904__ $$aBook
000048160 980__ $$aBIB