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000048102 008__ 230530s2014    enka     b    000 0 eng d
000048102 020__ $$a9781118958100$$qe-Book
000048102 020__ $$a9781118958087$$qPrint
000048102 035__ $$a(OCoLC)1380728175
000048102 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000048102 041__ $$aeng
000048102 050_4 $$aHD69.B7
000048102 08204 $$a658.827$$223
000048102 1001_ $$aChiaravalle, Bill,$$eauthor.
000048102 24510 $$aBranding for dummies.
000048102 250__ $$a2
000048102 264_1 $$a[Hoboken, New Jersey] :$$bJohn Wiley & Sons, Incorporated$$c2014
000048102 300__ $$a388 pages :$$billustrations
000048102 336__ $$atext$$2rdacontent
000048102 337__ $$acomputer$$2rdamedia
000048102 338__ $$aonline resource$$bcr$$2rdacarrier
000048102 5050_ $$aIntroduction -- Part I: Getting Started with Branding -- Chapter 1: Putting Brands and Branding in Perspective -- Chapter 2: Why, What, How, and When to Brand -- Chapter 3: Gearing Up to Brand or Build a Better Brand -- Chapter 4: Powering Up Your Personal and One-Person Business Brands -- Part II: Building a Brand, Step by Step -- Chapter 5: Profiling and Positioning Your Brand -- Chapter 6: Putting Your Brand into Words -- Chapter 7: Naming Your Brand -- Chapter 8: Designing Your Logo and Tagline -- Part III: Winning Brand Fans and Followers -- Chapter 9: Countdown to Takeoff: Launching or Relaunching Your Brand -- Chapter 10: Branding in the Digital Age -- Chapter 11: Engaging Your Brand Audience Online with Social Media -- Chapter 12: Advertising, Promoting, and Publicizing Your Brand -- Part IV: Caring for Your Brand -- Chapter 13: Perfecting Your Brand Experience -- Chapter 14: Winning Brand Loyalty -- Chapter 15: Valuing and Leveraging Your Brand -- Chapter 16: Revitalizing Your Brand with a Full or Partial Makeover -- Part V: Protecting Your Brand -- Chapter 17: Defending Your Brand Legally and through Careful Usage -- Chapter 18: Taking Action When Bad Things Happen to Good Brands -- Chapter 19: Ten Signs that Your Personal Brand Needs Attention -- Chapter 20: Ten Branding Mistakes and How to Avoid Them -- Chapter 21: Ten Branding Truths to Remember -- Index
000048102 520__ $$aDiscover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions--or anything in between--Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises--and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
000048102 650_0 $$aProduct management.
000048102 650_0 $$aBusiness names.
000048102 650_0 $$aBrand name products.
000048102 650_0 $$aAdvertising.
000048102 650_0 $$aInternet marketing.
000048102 650_4 $$aBusiness Economics$$xAdvertising$$xPromotion
000048102 650_4 $$aBusiness Economics$$xMarketing
000048102 650_4 $$aReference$$xConsumer Guides
000048102 650_0 $$aInternet$$xLaw and legislation.
000048102 7001_ $$aChiaravalle, Bill;,$$eeditor.
000048102 7001_ $$aSchenck, Barbara Findlay,$$eauthor.
000048102 85641 $$uhttps://ebookcentral.proquest.com/lib/wipo/detail.action?docID=1882238$$yView this eBook
000048102 904__ $$aBook
000048102 942__ $$2ddc$$cEBOOK
000048102 980__ $$aBIB
000048102 980__ $$aOS