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000048031 0247_ $$2doi$$a10.1016/j.wpi.2023.102180
000048031 035__ $$a(OCoLC)1284952498
000048031 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000048031 041__ $$aeng
000048031 24500 $$aBusiness-to-business co-creation management practices for intellectual property value:$$bInsights from Saudi Arabia.
000048031 264_1 $$aOxford [England] :$$bElsevier Ltd.,$$c2023
000048031 300__ $$a1 volume.
000048031 337__ $$aunmediated$$bn$$2rdamedia
000048031 4901_ $$aWorld Patent Information,$$v72, March, 2023.
000048031 520__ $$aManaging intellectual property (IP) value appropriation remains a central challenge for business-to-business (B2B) networks due to B2B co-creation prospects for improved value-in-exchange and value-in-use for co-creation beneficiaries. This article aims to explore the management practices of B2B networks that enhance IP value from B2B co-creation. Using semi-structured interviews with sixteen IP management experts from the Kingdom of Saudi Arabia, the article proposes an integrated model of management strategies and guidelines for B2B co-creation with respect to IP value. The model posits that at the intra-organisational level, the main enabling processes for value appropriation are building communication skills, implementing hiring processes, and developing management systems for negotiations, talents, and intellectual assets, respectively. This level benefits from priorities placed on selecting strategic partners and fostering learning cultures for knowledge, technology, and venture co-creation processes. For the inter-organisational level, the proposed enabling processes are pursuing research funds and creating optimum designs for technology development and market positioning, respectively. Priorities at this level involve aligning complementary resources, developing clear agreements, and utilising supportive capabilities for technology and market co-creation.
000048031 542__ $$fhttps://www.sciencedirect.com/science/article/abs/pii/S0172219023000108
000048031 588__ $$aCrossref
000048031 590__ $$aPublished online: 11-Feb-23
000048031 650_0 $$aPatents.
000048031 7001_ $$aAlGhamdi, Manal S.,$$eauthor.
000048031 7001_ $$aDurugbo, Christopher M.,$$eauthor.
000048031 7730_ $$tWorld Patent Information$$wWPI
000048031 830_0 $$aWorld Patent Information,$$v72, March, 2023.
000048031 85641 $$uhttps://doi.org/10.1016/j.wpi.2023.102180$$yonline version
000048031 904__ $$aJournal article
000048031 980__ $$aWPI