@article{48031,
      author = {AlGhamdi, Manal S., and Durugbo, Christopher M.,},
      url = {http://tind.wipo.int/record/48031},
      title = {Business-to-business co-creation management practices for  intellectual property value: Insights from Saudi Arabia.},
      abstract = {Managing intellectual property (IP) value appropriation  remains a central challenge for business-to-business (B2B)  networks due to B2B co-creation prospects for improved  value-in-exchange and value-in-use for co-creation  beneficiaries. This article aims to explore the management  practices of B2B networks that enhance IP value from B2B  co-creation. Using semi-structured interviews with sixteen  IP management experts from the Kingdom of Saudi Arabia, the  article proposes an integrated model of management  strategies and guidelines for B2B co-creation with respect  to IP value. The model posits that at the  intra-organisational level, the main enabling processes for  value appropriation are building communication skills,  implementing hiring processes, and developing management  systems for negotiations, talents, and intellectual assets,  respectively. This level benefits from priorities placed on  selecting strategic partners and fostering learning  cultures for knowledge, technology, and venture co-creation  processes. For the inter-organisational level, the proposed  enabling processes are pursuing research funds and creating  optimum designs for technology development and market  positioning, respectively. Priorities at this level involve  aligning complementary resources, developing clear  agreements, and utilising supportive capabilities for  technology and market co-creation.},
      doi = {https://doi.org/10.1016/j.wpi.2023.102180},
      recid = {48031},
      pages = {1 volume.},
}