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000048002 020__ $$a9780190072100$$qeBook
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000048002 1001_ $$aGray, Joanne Elizabeth,$$eauthor.
000048002 24500 $$aGoogle Rules:$$bThe History and Future of Copyright Under the Influence of Google
000048002 264_1 $$aOxford:$$bOxford University Press,$$c2020
000048002 300__ $$a1 online resource
000048002 336__ $$atext$$2rdacontent
000048002 337__ $$acomputer$$2rdamedia
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000048002 5203_ $$aGoogle Rules traces the rise of Google through its legal, commercial, and political negotiations over copyright. The first part of the book shows how the public interest suffers in a digital copyright policy debate dominated by powerful industry stakeholders. The second part explores Google’s contributions to digital copyright and the copyright policies that Google enforces across its own platforms. Increasingly, Google self-regulates and negotiates with media and entertainment companies to privately devise copyright rules. Google then deploys algorithmic regulatory technologies to enforce those rules. Google’s private copyright rule-making and algorithmic enforcement limits transparency and accountability in digital copyright governance and privileges private interest and values over the public interest. Today, Google reigns over a technological and economic order that features empowered private actors and rapidly changing technological conditions. How to effectively regulate Google—in an evolving technological environment and in order to achieve public interest outcomes—is one of the most pressing policy questions of our time. Google Rules provides several strategies for taking up this challenge. While the parameters may be narrowly set upon one firm and one area of intellectual property law, ultimately, the book is a contribution to a much broader conversation about a new generation of monopolistic companies, born from the technological developments of the digital age, and the social, political, and economic influence they have acquired in contemporary society.
000048002 588__ $$aOnline resource
000048002 650_0 $$aAuthors and publishers$$xEffect of technological innovations on
000048002 650_0 $$aCopyright and data processing
000048002 650_0 $$aCopyright
000048002 85641 $$uhttps://doi.org/10.1093/oso/9780190072070.001.0001$$yView eBook
000048002 903__ $$aOxford Academic
000048002 904__ $$aBook
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