000047978 000__ 01958cam\a22003255i\4500 000047978 001__ 47978 000047978 003__ SzGeWIPO 000047978 005__ 20240708150354.0 000047978 006__ m\\\\eo\\d\\\\\\\\ 000047978 007__ cr bn |||m|||a 000047978 008__ 230310s2019\\\\enk\\\\\o\\\\\001\0\eng\\ 000047978 020__ $$a9780190088613$$qeBook 000047978 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO 000047978 041__ $$aeng 000047978 1001_ $$aBradford, Anu,$$eauthor. 000047978 24500 $$aThe Brussels Effect:$$bHow the European Union Rules the World 000047978 264_1 $$aOxford:$$bOxford University Press,$$c2019 000047978 300__ $$a1 online resource 000047978 336__ $$atext$$2rdacontent 000047978 337__ $$acomputer$$2rdamedia 000047978 338__ $$aonline resource$$bcr$$2rdacarrier 000047978 5203_ $$aThe Brussels Effect challenges the prevalent view that the European Union (EU) is a declining world power. It argues that notwithstanding its many obvious challenges, the EU remains an influential superpower that shapes the world in its image through a phenomenon called the “Brussels Effect.” The Brussels Effect refers to the EU’s unilateral power to regulate global markets. Without the need to resort to international institutions or seek other nations’ cooperation, the EU has the unique ability among nations today to promulgate regulations that shape the global business environment, elevating standards worldwide and leading to a notable Europeanization of many important aspects of global commerce. Different from many other forms of global influence, the Brussels Effect entails that the EU does not need to impose its standards coercively on anyone—market forces alone are often sufficient to convert the EU standard into the global standard as multinational companies voluntarily extend the EU rule to govern their global operations. In this way, the EU wields significant, unique, and highly penetrating power to unilaterally transform global markets, including through its ability to set the standards in diverse areas such as competition regulation, data protection, online hate speech, consumer health and safety, or environmental protection. 000047978 588__ $$aOnline resource 000047978 650_0 $$aComparative law 000047978 650_0 $$aConstitutional law 000047978 85641 $$uhttps://doi.org/10.1093/oso/9780190088583.001.0001$$yView eBook 000047978 903__ $$aOxford Academic 000047978 904__ $$aJournal article 000047978 980__ $$aOS