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Design Thinking for Business Growth : How to Design and Scale Business Models and Business Ecosystems.
2022
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Détails
Titre
Design Thinking for Business Growth : How to Design and Scale Business Models and Business Ecosystems.
Auteur
Type d’élément
Book
Description
1 online resource (348 pages) : illustrations
ISBN
9781119815181 eBook
9781119815150 Print
9781119815150 Print
Résumé
Reinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services. Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success. Fleshed out case studies and examples of companies with successful business ecosystem initiatives A mindset for business growth, including the use of "design lenses" and the exploitation of momentum and speed to facilitate innovation Practical exercises to better understand and implement the ideas discussed in the book Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox. If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.
Remarque du contenu formatté
Foreword
How to get the most out of the book
Motivation for this Book
Mindshifts
Design Thinking for Business Growth
Definition of Ecosystems as Growth Lever
Exercise: Start Thinking in Ecosystems. Now!
Chapter 1: Ecosystem Strategy
Chapter 2: Design Lenses Toolbox
Chapter 3: Reflection on Design Thinking for Business Growth
Chapter 4: Examples of Design Thinking for Business Growth
A Final Word
Reflection and Outlook
Closing Words
Index and Bibliography
EULA
How to get the most out of the book
Motivation for this Book
Mindshifts
Design Thinking for Business Growth
Definition of Ecosystems as Growth Lever
Exercise: Start Thinking in Ecosystems. Now!
Chapter 1: Ecosystem Strategy
Chapter 2: Design Lenses Toolbox
Chapter 3: Reflection on Design Thinking for Business Growth
Chapter 4: Examples of Design Thinking for Business Growth
A Final Word
Reflection and Outlook
Closing Words
Index and Bibliography
EULA
Publié
Hoboken, New Jersey, USA : John Wiley & Sons, 2022.
Langue
Anglais
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