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000047936 020__ $$a9781119815181$$qeBook
000047936 020__ $$a9781119815150$$qPrint
000047936 040__ $$aMiAaPQ$$beng$$erda$$cMiAaPQ
000047936 041__ $$aeng
000047936 08204 $$a658.4012
000047936 1001_ $$aLewrick, Michael.
000047936 24510 $$aDesign Thinking for Business Growth :$$bHow to Design and Scale Business Models and Business Ecosystems.
000047936 264_1 $$aHoboken, New Jersey, USA :$$bJohn Wiley & Sons,$$c2022.
000047936 300__ $$a1 online resource (348 pages) :$$billustrations
000047936 336__ $$atext$$2rdacontent
000047936 337__ $$acomputer$$2rdamedia
000047936 338__ $$aonline resource$$bcr$$2rdacarrier
000047936 5050_ $$aForeword -- How to get the most out of the book -- Motivation for this Book -- Mindshifts -- Design Thinking for Business Growth -- Definition of Ecosystems as Growth Lever -- Exercise: Start Thinking in Ecosystems. Now! -- Chapter 1: Ecosystem Strategy -- Chapter 2: Design Lenses Toolbox -- Chapter 3: Reflection on Design Thinking for Business Growth -- Chapter 4: Examples of Design Thinking for Business Growth -- A Final Word -- Reflection and Outlook -- Closing Words -- Index and Bibliography -- EULA
000047936 520__ $$aReinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services. Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success. Fleshed out case studies and examples of companies with successful business ecosystem initiatives A mindset for business growth, including the use of "design lenses" and the exploitation of momentum and speed to facilitate innovation Practical exercises to better understand and implement the ideas discussed in the book Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox. If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.
000047936 650_0 $$aBusiness and Economics$$xEntrepreneurship.
000047936 650_0 $$aBusiness and Economics$$xManagement.
000047936 650_0 $$aDesign.
000047936 650_0 $$aBusiness & Economics.
000047936 655_4 $$aElectronic books
000047936 85640 $$uhttps://ebookcentral.proquest.com/lib/wipo/reader.action?docID=6916444$$zView this Ebook
000047936 904__ $$aBook
000047936 942__ $$2ddc$$cEBOOK
000047936 980__ $$aBIB
000047936 980__ $$aOS