000047700 000__ 00969nam\a2200373\i\4500 000047700 001__ 47700 000047700 003__ SzGeWIPO 000047700 005__ 20240708150346.0 000047700 006__ m\\\\eo\\d\\\\\\\\ 000047700 007__ cr bn |||m|||a 000047700 008__ 230320s2022\\\\enk\\\\\o\\\\\000\0\eng\d 000047700 035__ $$a(OCoLC)1373643320 000047700 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000047700 041__ $$aeng 000047700 24500 $$aDifference Between Product Placement and Surreptitious Advertising. 000047700 264_1 $$a[Oxford, England] :$$bOxford University Press (OUP),$$c2022 000047700 300__ $$a1 online resource (pages 1200–1205) 000047700 336__ $$atext$$2rdacontent 000047700 337__ $$acomputer$$2rdamedia 000047700 338__ $$aonline resource$$bcr$$2rdacarrier 000047700 4901_ $$aGRUR International,$$x2632-8550 ;$$v71, 12, 2022 000047700 542__ $$fhttps://academic.oup.com/grurint/article/71/12/1200/6677608 000047700 588__ $$aCrossref 000047700 590__ $$aPublished online: 27-Aug-22 000047700 650_4 $$aIntellectual Property Law (International Law). 000047700 650_4 $$aAdvertising laws$$zSpain. 000047700 650_4 $$aScience and technology$$xAudio-visual communication. 000047700 650_0 $$aIntellectual property. 000047700 7731_ $$tGRUR International$$wGRUR 000047700 830_0 $$aGRUR International ;$$v71, 12, 2022. 000047700 85641 $$uhttps://academic.oup.com/grurint/article/71/12/1200/6677608$$yonline version 000047700 904__ $$aJournal article 000047700 980__ $$aGRUR