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000047635 020__ $$a9781839105821$$qeBook
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000047635 24500 $$aBrand Protection and the Global Risk of Product Counterfeits :$$bA Total Business Solution Approach.
000047635 264_1 $$a[Northampton, England] :$$bEdward Elgar Publishing Ltd.,$$c2022.
000047635 300__ $$a304 pages.
000047635 336__ $$atext$$btxt$$2rdacontent
000047635 337__ $$aunmediated$$bn$$2rdamedia
000047635 338__ $$avolume$$bnc$$2rdacarrier
000047635 500__ $$aIncludes index.
000047635 5050_ $$aForeword -- Preface -- Part I: Introduction to Brand Protection and the Global Risk of Product Counterfeits -- 1 The brand protector’s dilemma and the total business solution -- Part II: Assessing The Nature Of Product Counterfeit Risk -- 2 Building and optimizing a brand protection program: a total business solution model; 3 Risk management and risk assessment for brand protection; 4 Combatting illicit trade: understanding consumer motivations -- Part III: Mitigating The Risk Of Counterfeit Products -- 5 Brand protection and organizational silos: integrating tactics and firm functions in the fight against counterfeits; 6 Options for mitigating the risk of product counterfeits: lessons from research and practice; 7 Communicating the value of brand protection through a persuasive internal communications approach -- Part IV: Resource Allocation for and Measuring the Value of Brand Protection Programs -- 8 Counterfeiting and anti-counterfeiting costs: an application of cost of quality concepts; 9 Performance measurement for brand protection: a strategic scorecard approach; 10 Determining the value of brand protection programs: identifying and assessing performance metrics in brand protection --  Part V The Total Business Solution in Practice -- 11 Brand protection: creating an enforcement framework for action; 12 Product integrity for patient safety: a Pfizer case study; 13 Calculating brand protection impact; 14 The never-ending brand protection conundrum -- Part VI: Tenets Of The Total Business Solution -- 15 Implementation of a total business solution for brand protection: core principles in theory and practice -- Index
000047635 520__ $$aProduct counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and to respond efficiently when it does.  This total business solution provides a framework for building and advancing brand protection programs that are strategic, comprehensive, and evidence based. Coupling perspectives and illustrations from several academic disciplines and industries, this book serves as a road map or blueprint for companies to develop and implement a proactive strategy to protect their brands. It serves as a guide to help firms to continuously learn, innovate, and efficiently allocate resources in a way that maximizes brand protection performance.  Graduate and executive education programs and scholars in business, law, and criminal justice will benefit from adopting Brand Protection and the Global Risk of Product Counterfeits as course reading, research, or a valued addition to their personal library. Brand protection practitioners in firms large and small, working in brand protection, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book essential in helping them to develop a roadmap for establishing a robust brand protection program and to take their existing brand protection to the next level of effectiveness and efficiency.$$cProvided by publisher.
000047635 588__ $$aDescription based on print record.
000047635 650_4 $$aBusiness Management$$xInternational business.
000047635 650_4 $$aEconomics and Finance$$xEconomic crime and corruption.
000047635 650_4 $$aInnovation and technology.
000047635 655_0 $$aElectronic Books.
000047635 7001_ $$aWilson, Jeremy M.,$$eeditor.
000047635 7001_ $$aCarriero, John,$$eauthor.
000047635 85641 $$uhttps://www.elgaronline.com/display/book/9781839105821/9781839105821.xml$$yView eBook
000047635 904__ $$aBook
000047635 980__ $$aOS