TY - GEN T1 - What's in a name? The General Data Protection Regulation's approach to company names comprised of a natural person's name. AU - Hilder, Ella, AU - Forrest, Heather, JF - European Intellectual Property Review VL - Volume 44, Issue 12 LA - eng ID - 47359 KW - Intellectual property. KW - Corporation law. KW - Human rights KW - Data protection. TI - What's in a name? The General Data Protection Regulation's approach to company names comprised of a natural person's name. LK - https://www.westlaw.com/Document/I93289D10647F11ED976C9B0C2A467B15/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 UR - https://www.westlaw.com/Document/I93289D10647F11ED976C9B0C2A467B15/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 ER -