TY - GEN AU - Hilder, Ella, AU - Forrest, Heather, ID - 47359 JF - European Intellectual Property Review KW - Intellectual property. KW - Corporation law. KW - Human rights KW - Data protection. LA - eng LK - https://www.westlaw.com/Document/I93289D10647F11ED976C9B0C2A467B15/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 T1 - What's in a name? The General Data Protection Regulation's approach to company names comprised of a natural person's name. TI - What's in a name? The General Data Protection Regulation's approach to company names comprised of a natural person's name. UR - https://www.westlaw.com/Document/I93289D10647F11ED976C9B0C2A467B15/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 VL - Volume 44, Issue 12 ER -